You can have the best vaccines for a woman or her child, but if you can't get her to come and get them then they won't work.
Melinda GatesHuman-centered design. Meeting people where they are and really taking their needs and feedback into account. When you let people participate in the design process, you find that they often have ingenious ideas about what would really help them. And itโs not a onetime thing; itโs an iterative process.
Melinda Gates