As a journalist, I'm not supposed to be the subject, but as an author, I'm fair game - another ingredient in the media soup.
Michael AzerradI'm not sure I ever try to make a case for the music. I mean, sometimes the music isn't even that good. I just tell the band's stories; if I describe the music, it's to explain how it moved the overall story along.
Michael AzerradYou didn't have to be a huge rock star; you just had to do well enough to continue doing what you wanted to do. It wasn't about hitting the jackpot, it was about sustainability.
Michael AzerradThe online musical universe has become Balkanized, with many sites focusing on minute niches. That works well for reaching very specific demographics, which is wonderful for advertising, but it flies in the face of the common wisdom that people's tastes have become more diverse as music of any description has become a mouse-click away.
Michael Azerrad