I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.
Michael BierutA simple MS Word document, or a Powerpoint presentation, has its limits, particularly the unpredictability in how the page will actually display. With a PDF, you are locking down all those variables.
Michael BierutI believe sans serif typefaces - today upheld as models of neutrality and legibility - were called "Grotesques" in the 19th century because people thought they were hideous. But now we're used to them.
Michael Bierut