Simplicity, wit, and good typography.

I have a really shallow idea about what Australia is.

We use the word typography to describe two different things: the design of letterforms, and the layout of typeset passages on a page. Both of those experiences are really important to communicating information, especially when that information involves complex ideas.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

In the US you have New York, San Francisco, Los Angeles, Boston, Miami and dozens of other cities; a few of them have a really strong visual character. But even with those there is just too much space between them and too many people.

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.