The Nike swash that cost $30 and was designed by a Portland State University art student was probably worth that when she first showed it to them. At that point it had no equity at all. None of the guys commissioning it particularly liked it, they all wanted the Adidas three stripes and they thought that was a good logo.
Michael BierutI'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.
Michael BierutI have half a dozen designers who work for me, they 'realise' most of the design work, and I act as the design director and the main point of client contact on each project.
Michael BierutIt was stone carvers in ancient Rome, scribes in the Middle Ages, all the way through Gutenberg to the present day. That's a pretty long track record. More likely we may reach a point where each one of us is a typographer with our own custom proprietary typeface.
Michael Bierut