If you can announce the Higgs Boson in Comic Sans, clearly anybody can do anything.

We get used to things, and we like reading the way we're used to reading.

The problem contains the solution.

It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social media - Twitter's 140-character limit, for instance - start to influence what we're used to.

I've heard some designers talk about the design process being centred on invention, starting with a blank slate. I admire that and occasionally I'm capable of that, but I have to admit that I really have trouble working with completely open briefs.

If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.