Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.
Michael BierutI think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.
Michael BierutI'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.
Michael BierutAustralia is one of the few places that I can think of where the cities, at least those I've been to, seem to have strikingly different characters and visual textures. To an American like me, there's basically Melbourne, Sydney and Brisbane and the rest is all bush.
Michael BierutThere was a time when most people had a choice between two kinds of personal communication, handwriting or using a typewriter. Today, people are invited to choose from a list of (surprisingly exotic) typefaces every time they turn on their computer. I think this has made everyone more aware of the idea that picking a typeface is a conscious choice.
Michael Bierut