I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

I'm not sure about my design work every time.

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

Graphic design is the fiction that anticipates the fact.

People in the UK will say that the design community in the US is much more coherent than other countries. It has no government support at all, so it's really like a grass roots thing.

I grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called Bodoni. It turns out that Giambattista Bodoni had his foundry in Parma, Italy. So I pick Bodoni because us guys from Parma have to stick together.

I've never really acquired any facility for working on the computer, though one day I think I would like to. My generation just barely missed it, which I don't think is a good thing or a bad thing.