We get used to things, and we like reading the way we're used to reading.

I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.

We get used to things, and we like reading the way we're used to reading.

Not everything is design. But design is about everything. So do yourself a favor: be ready for anything.

It's hard to predict what will happen as reading on screen becomes more of a universal norm, and when the formats dictated by social media - Twitter's 140-character limit, for instance - start to influence what we're used to.

Everyone can have an opinion on a logo.

People in the UK will say that the design community in the US is much more coherent than other countries. It has no government support at all, so it's really like a grass roots thing.