I grew up in a Cleveland suburb called Parma, Ohio. Somewhere along the way I fell in love with a typeface called Bodoni. It turns out that Giambattista Bodoni had his foundry in Parma, Italy. So I pick Bodoni because us guys from Parma have to stick together.

I think different designers have different points of view and different strong personalities can influence the way certain cities are perceived.

The problem contains the solution.

The truth about logos is that they are not that hard to do.

I'm always conscious of the context, the history, the specific environment of anything that I design and what it is going to be operating within.

Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back then, it was really esoteric, you had to quantify it as being 'like commercial art', as one still does in certain circles. It was a strange thing to want to do for a living.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.