If typography is calling attention to itself, it's taking that attention away from what the words are saying.

I have half a dozen designers who work for me, they 'realise' most of the design work, and I act as the design director and the main point of client contact on each project.

We get used to things, and we like reading the way we're used to reading.

BE PURPOSEFUL AND THOUGHTFUL IN THE CHOICES YOU MAKE WHEN THE OPTIONS ARE NEARLY INFINITE.

I'm not an expert in typefaces that serve scientific writing, but I'd guess that's another dozen or two.

A lot of times, you design a logo to be timeless, but with something like the Olympics, timelessness is maybe not something you should be going for.

Graphic design is the fiction that anticipates the fact.