Compared with now when almost everyone knows what graphic design is and has some sort of access to the tools to make it, back then, it was really esoteric, you had to quantify it as being 'like commercial art', as one still does in certain circles. It was a strange thing to want to do for a living.

I have a really shallow idea about what Australia is.

When it comes to working on identities, a lot of the time I find myself working with a company that has been around for a while. No matter what they say their goal is, the history and the impression that they have already made in the minds of the public is a real thing that you have to deal with.

I think once the artistic world of the type designer merged with the scientific world of the computer programmer, you began to see this crossover.

I actually don't think that brand new logos are worth that much or mean that much in and of themselves. So why not have a class of third graders compete to design your logo?

Most processes leave out the stuff no one wants to talk about: magic, intuition and leaps of faith.

No one loves authenticity like a graphic designer. And no one is quite as good at simulating it.