User-generated content is not done by professionals. The best user-generated content eventually becomes those people gravitated in the professional world.
Michael EisnerEventually the consumer will come to appreciate the editorial point of view of every different brand. User-generated content without editorial oversight will simply be background noise.
Michael EisnerI find that no matter how long a meeting goes on, the best ideas always come during the final five minutes, when people drop their guard and I ask them what they really think.
Michael EisnerIf you make something good, eventually the audience will be there, eventually there will be something on the Internet that is a cultural phenomenon that's not available anywhere else, that's not available on television broadcasts, that's not on cable, it's only on some Web site. And the world will find it. And when that happens, it will be what the 'kiss' was to the theatrical movie business, 5,000 years ago or whenever it was.
Michael Eisner