You have to look for a unique quality in that person and it's not just always physical. I don't think models are great models because of their face or their body. Obviously, I think their physical characteristics are important, but I think it's very much about your personality and inner beauty and really understanding how to be a great model instinctively. And that's where it all comes from.

America has always been the most fertile ground for models - and they were always exported to other countries. When Eastern Europe opened up its doors to the rest of the world, a lot of the girls that were basically working there for $1 a month realized that if they were beautiful and that they could go to Paris and work for $1,000 a day versus the $10,000 that the other girls were demanding. So it created a huge imbalance in the financial structure of how clients could budget out campaigns. The market became flooded.

I think as a scout you have to pick. It is harder. You have to talk and explain that this is not just about standing one-dimensionally in front of a camera.

Natural talent means to have the ability to transform, to evolve, to play and role-play with the photographer and the stylist. And really be an actress rather than just a mannequin. So that involves a tremendous amount of confidence and your ability to expose yourself to anything that will make a better photograph.

Now people are much more receptive because they can just go online and just Google your name and make sure you're not, you know, psycho. But, before, I think lot of opportunities were missed by a lot of girls. Also parents! The girls would go home and would say, "Oh, you know, I was just scouted." And the parents were, like, "You're not going to be a prostitute."

You have to look for a unique quality in that person and it's not just always physical. I don't think models are great models because of their face or their body. Obviously, I think their physical characteristics are important, but I think it's very much about your personality and inner beauty and really understanding how to be a great model instinctively. And that's where it all comes from.

American girls are much more financially savvy - for example, if a girl went to Paris and she was going to do a fragrance campaign, she would say she wouldn't do it for less than half-a-million dollars. Whereas a girl from the Czech Republic would do it for $100,000. I think that's a really big imbalance that created the demise of the modeling industry - and it also created a gap in giving girls an opportunity to become or gain super-status.