You have to look for a unique quality in that person and it's not just always physical. I don't think models are great models because of their face or their body. Obviously, I think their physical characteristics are important, but I think it's very much about your personality and inner beauty and really understanding how to be a great model instinctively. And that's where it all comes from.

A lot of people don't make the correlation between acting and modeling, they think of them as two separate things. But I really believe that a model is an actress.

American girls are much more financially savvy - for example, if a girl went to Paris and she was going to do a fragrance campaign, she would say she wouldn't do it for less than half-a-million dollars. Whereas a girl from the Czech Republic would do it for $100,000. I think that's a really big imbalance that created the demise of the modeling industry - and it also created a gap in giving girls an opportunity to become or gain super-status.

When you see someone, you automatically start putting those people together - the eyes and the lips. And what that does is that it creates an identity with that person, so when they actually start working, the audience sees exactly what you're seeing, and they become recognizable. So instant recognition is when certain women and men have features that look like other people. So baby Gisele is, like, Linda V - that's what she was called for a long time.

If you look at the greatest models, it was because they were muses to photographers. They collaborated with the artist and they created the kind of images that become iconic.

I think as a scout you have to pick. It is harder. You have to talk and explain that this is not just about standing one-dimensionally in front of a camera.

America has always been the most fertile ground for models - and they were always exported to other countries. When Eastern Europe opened up its doors to the rest of the world, a lot of the girls that were basically working there for $1 a month realized that if they were beautiful and that they could go to Paris and work for $1,000 a day versus the $10,000 that the other girls were demanding. So it created a huge imbalance in the financial structure of how clients could budget out campaigns. The market became flooded.