I have no requirements for a style of architecture.

I learned in architecture that you have to have a real plan. You have to have a client, they have to have distribution, start-up money, and have a vision of where it's going to go. All this has to be settled before you start, or else your work is just a story.

Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

I know that's not something that people like to do - identify a favorite. But I do.

I don't care what people call me, labels have the negative value of making smaller boundaries for people.

I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.

The design of the building addresses the public nature of both the urban context and the internal program. In order to reinforce the building's associative or mimetic qualities, the facades are organized in a classical three-part division of base, middle or body, and attic or head.