The design of the building addresses the public nature of both the urban context and the internal program. In order to reinforce the building's associative or mimetic qualities, the facades are organized in a classical three-part division of base, middle or body, and attic or head.

I don't believe in morality in architecture.

The design of the building addresses the public nature of both the urban context and the internal program. In order to reinforce the building's associative or mimetic qualities, the facades are organized in a classical three-part division of base, middle or body, and attic or head.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good

Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

The Alessi relationship and the Target one has broadened the role of architects in society and broadened the concept that design belongs to everyone.

I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.