Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

The dialogue of architecture has been centered too long around the idea of truth.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good

The Alessi relationship and the Target one has broadened the role of architects in society and broadened the concept that design belongs to everyone.

Architects love to rethink a project - that's what we do. If something is successful, like a house or a kettle, in this case, it's a great compliment when someone wants another one.

In any architecture, there is an equity between the pragmatic function and the symbolic function.

I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.