I learned in architecture that you have to have a real plan. You have to have a client, they have to have distribution, start-up money, and have a vision of where it's going to go. All this has to be settled before you start, or else your work is just a story.
Michael GravesAlberto Alessi had asked a dozen architects to design a sterling silver tea service - with a teapot, a coffee pot, sugar, creamer, a spoon, and a tray. Our brief was that it didn't matter if it didn't work and cost wasn't the issue. It was a promotional project, not a commercial enterprise, and was going to be showcased in museums. And the coffee and tea piazza, as mine was called, received a great response. It was wonderful to walk into the Whitney museum and see all these objects on the first floor.
Michael Graves