I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.

In designing hardware to be used every day, it was important to keep both the human aspects and the machine in mind. What looks good also often feels good

I wouldn't have been a health care nut if it hadn't been for my paralysis, so something good came from this.

Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

I once got a postcard from a French poet who wrote - "you don't know me but I'm always very grumpy when I get up in morning. But when I get up now I put the tea kettle on, and when it starts to sing it makes me smile - goddamn you!" That's what happened when we first designed it - we got a lot of mail.

It was always my goal to 'up the ante' on good design and rye devoted much of my career to this

The Alessi relationship and the Target one has broadened the role of architects in society and broadened the concept that design belongs to everyone.