I have architects write to me and ask me: How do you - and what do you do to - design the magic thing? I answer that very carefully. It's not necessarily about what you do, but the clients you do it for. You should write to Target, not me.

I have no requirements for a style of architecture.

In any architecture, there is an equity between the pragmatic function and the symbolic function.

My favorite project is always the next one.

If I have a style, I am not aware of it.

Architectural and product designs have a narrative capacity - you can start to tell a story about them and imagine a lot of things.

I know that's not something that people like to do - identify a favorite. But I do.