A certain formula for an unhappy life is pursue someone else's definition of success. Until you define your own goals and purposes your life is not your own and there can be no sense of fulfillment no matter how much you achieve.

What will matter is not your success but your significance.

Someone who lies for you will also lie to you. The occasional benefit your business may gain from a successful deception or concealment is always outweighed by the encouragement it provides to those willing to risk trust for success.

Character is ethics in action.

Nothing about character is hereditary. Everyone, regardless of social background, financial status, race, or sex, enters the world with an equal opportunity to become a person of great or petty character.

Character - We describe the character of a person in reference to moral judgments about the worthiness of a person. Thus, to have a strong, great or honorable character is to be a person of merit, worthy of admiration and honor.

A person of character seeks true happiness in living a life of purpose and meaning, placing a higher value on significance than success.