It is better to be unsuccessful pursuing a significant goal that being successful attaining an insignificant one.

If one insists on calling all unsuccessful efforts failures the meaning of failure is really quite benign. When trying anything new or taking on any challenge, unsuccessful efforts are an essential aspect of skill building.

Our expectation of the gratitude of others for what we've done for them is sometimes exaggerated because of our deep desire for appreciation and approval. When our good work or good deeds go unrewarded by hoped for praise, we feel like failures so we treat those who denied us our due as betrayers.

Failure is much easier to handle if you just think of it as feedback to guide your next effort.

A person of character knows the difference between right and wrong and always tries to do the right thing for the right reason.

The ethical person should do more then he is required to do, and less than he is allowed to.

Using the phrase business ethics might imply that the ethical rules and expectations are somehow different in business than in other contexts. There really is no such thing as business ethics. There is just ethics and the challenge for people in business and every other walk in life to acknowledge and live up to basic moral principles like honesty, respect, responsibility, fairness and caring.