Successful or not, acts of physical courage always bring honor. It is the smaller forms of valor - standing up for principle at the risk of social disapproval, economic loss or injury to career - that require the greatest moral will power. Since there is usually little upside to winning and a significant and often lasting downside to losing, moral courage often requires as much character as physical bravery.

Our character is revealed by how we treat people who cannot help us or hurt us.

The way we treat people we think can't help or hurt us - like housekeepers, waiters, and secretaries - tells more about our character than how we treat people we think are important. How we behave when we think no one is looking or when we don't think we will get caught more accurately portrays our character than what we say or do in service of our reputations.

Ethics is not about the way things are, it is about the way things ought to be.

Successful or not, acts of physical courage always bring honor. It is the smaller forms of valor - standing up for principle at the risk of social disapproval, economic loss or injury to career - that require the greatest moral will power. Since there is usually little upside to winning and a significant and often lasting downside to losing, moral courage often requires as much character as physical bravery.

Everything you do sends a message about who you are and what you value.

Character is made up of core moral principles called the Six Pillars of Character: trustworthiness, respect, responsibility, caring, fairness and citizenship. Each of these virtues are independently important but together they provide the foundation for a worthy life.