Using the phrase business ethics might imply that the ethical rules and expectations are somehow different in business than in other contexts. There really is no such thing as business ethics. There is just ethics and the challenge for people in business and every other walk in life to acknowledge and live up to basic moral principles like honesty, respect, responsibility, fairness and caring.

Neither heredity nor environment determine character. But whether we give in to or overcome the negative messages we are exposed to as we wend our way through life is often determined by whether our parents, teachers, mentors and friends exposed us to good examples and morally inspiring ideas.

Character is made up of core moral principles called the Six Pillars of Character: trustworthiness, respect, responsibility, caring, fairness and citizenship. Each of these virtues are independently important but together they provide the foundation for a worthy life.

Gratitude should be felt and experienced sincerely, expressed generously and received graciously.

Gratitude is a feeling not statement. It is so easy to say we are grateful that I often don't stop to really, really take the time to experience gratitude. Saying the words doesn't mean a thing without the feeling and it takes a moment of genuine reflection to summon that feeling. This Thanksgiving don't shortchange yourself with hollow words.

Success comes in cans. Failures comes in can'ts.

Someone who lies for you will also lie to you. The occasional benefit your business may gain from a successful deception or concealment is always outweighed by the encouragement it provides to those willing to risk trust for success.