And few hookups, if any, ever take place sober. And while wearing "beer goggles" may make people appear more attractive, it doesn't exactly make for sexual ecstasy! There's always been a difference between pleasure and scoring.

I think there is another choice for women; it involves challenging Guyland and supporting each other.

My colleagues and I have done a survey of 13,000 students on more than 17 campuses, and we found that while sex in college has always been a bit more casual, "hooking up" has pretty much replaced other traditional forms of dating.

Guys constantly talk about pornography in two ways: as revenge and as reassurance. When you live in a world in which beautiful, sexy women are all around you, in the same classes, on the same athletic field, competing for the same jobs, then the pornographic world - the world in which women thrill to male sexual desire - reassures men that although they may feel "one down," they're still entitled to women's bodies.

The good news is that women's roles have changed so dramatically over the past three decades that women now expect to have careers, balance work and family, express their individual autonomy.

Feminism loves men enough to expect them to act more honorably and actually believes them capable of doing so.

The pull of Guyland reminds us that women cannot accomplish this transformation alone. In the book's final chapter I argue that just as men need to stand up, do the right thing and break the silence that perpetuates Guyland, so, too, do women need to support each other in resisting its pull.