You make sexiness strong by balancing it out: something familiar with something unfamiliar, something masculine with something feminine, something streamlined with something rococo. It's a Yin and Yang. Women are made of layers, your mood shifts, no one is neither one extreme nor the other.

If you want to have longevity, then I think that you have to have a point of view, but at the same time still be elastic. Things evolve, the world changes, but people have to know you for who you are so they know what you stand for.

Every woman should own a shirtdress

I mean you might have wanted Carrie Bradshaw, but to me she's like toddlers and tiaras gone berserk!

Seventy per cent of the clothes you own should be meat and potatoes. Thirty per cent should be icing and fluff - that's colour, pattern, shine, accessories. Too many women get the proportions the other way round, then can't figure out why they can't get dressed.

The biggest lesson that I've learned is that fashion is this tightrope where you have to be consistent but inconsistent. You need the connective thread but at the same time you need a sense of surprise.

I not only enjoy it, I think, how do you design things that are applicable to life - unless you live it?