Ripe vegetables were magic to me. Unharvested, the garden bristled with possibility. I would quicken at the sight of a ripe tomato, sounding its redness from deep amidst the undifferentiated green. To lift a bean plant's hood of heartshaped leaves and discover a clutch of long slender pods handing underneath could make me catch my breath.

The real food is not being advertised.

Are we, finally, speaking of nature or culture when we speak of a rose (nature), that has been bred (culture) so that its blossoms (nature) make men imagine (culture) the sex of women (nature)? It may be this sort of confusion that we need more of.

We all have different priorities. There's no one single set of ethical rules.

Eat food. Not too much. Mostly plants. That, more or less, is the short answer to the supposedly incredibly complicated and confusing question of what we humans should eat in order to be maximally healthy.

Studies show that organically grown crops produce more of the things (ascorbic acid, lycopenes, resveratrol, flavonols in general, etc) that our bodies need and also have less toxic residue. Science is still catching up with this. J. Agric. Food. Chem. Vol. 51, no. 5, 2003.

...Only the big food manufacturers have the wherewithal to secure FDA-approved health claims for their products and then trumpet them to the world. Generally, it is the products of modern food science that make the boldest health claims, and these are often founded on incomplete and often bad science.