For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.

One of the skills of a journalist, though, is to find people who can teach him what he needs to know. So instead of taking courses, I've been very lucky in that I found teachers - scientists, especially - who were willing to teach me what I needed to know, whether it was about genetically modified crops or how photosynthesis works, and so on. I just find my teachers and don't have to pay for my education.

...forgetting is vastly underrated as a mental operation.

American farmers produced 600 more calories per person per day in 2000 than they did in 1980. But some calories got cheaper than others: Since 1980, the price of sweeteners and added fats (most of them derived, respectively, from subsidized corn and subsidized soybeans), dropped 20 percent, while the price of fresh fruits and vegetables increased by 40 percent.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

In a way, the more techniques you apply, the less important the ingredients are. It shouldn't be that way, but you can get away with it. But if you're highlighting this astounding artichoke, it's got to be an astounding artichoke.

We're spending, on average, 27 minutes a day cooking and about four minutes cleaning up, so basically about a half hour. Any one of TV shows takes twice as long to watch as that, which I think is very interesting because the main excuse people give for not cooking is they don't have time to cook, but somehow they're finding time to watch other people cook or eat on TV.