For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.

...There's a lot of money in the Western diet. The more you process any food, the more profitable it becomes. The healthcare industry makes more money treating chronic diseases (which account for three quarters of the $2 trillion plus we spend each year on health care in this country) than preventing them.

Rule No. 12: shop the peripheries of the supermarket and stay out of the middle.

But human deciding what to eat without professional guidance - something they have been doing with notable success since coming down out of the trees - is seriously unprofitable if you're a food company, a definite career loser if you're nutritionist, and just plain boring if you're a newspaper editor or reporter.

You cannot eat apples planted from seeds. They must be grafted, cloned.

We are what we eat, it is often said, but of course that's only part of the story. We are what what we eat eats too.

Every peasant cuisine has incredible ingenious tricks for getting a lot of nutrition out of a small amount of ingredients. There are people who don't have the money to invest in better food, but perhaps they have the time. There's a trade-off: The more time you're willing to put into food preparation, the less money you have to spend.