Food is not just fuel. Food is about family, food is about community, food is about identity. And we nourish all those things when we eat well.

The food system is a very complex beast. There are people who are going to get their food at Wal-Mart or at Safeway; they're not going to the farmers' market. Those people need choices too.

Any kind of food you eat is going to have an impact on the world. If you switch to tofu and get off meat, the soy bean is doing enormous damage in the Amazon and all throughout South America.

Food consists not just in piles of chemicals; it also comprises a set of social and ecological relationships, reaching back to the land and outward to other people.

But that's the challenge -- to change the system more than it changes you.

It's all very Italian (and decidedly un-American): to insist that doing the right thing is the most pleasurable thing, and that the act of consumption might be an act of addition rather than subtraction.

Rule No.37 The whiter the bread, the sooner you’ll be dead.