High-quality food is better for your health.

I realize that at a certain point if we're going to change our food system, it's going to be the next generation that's going to be critical. This generation is very interested in food issues, very concerned about things like animal welfare and the impact of the food system on the environment.

I think there's a real tension between capitalism and morality. That's not to say these systems aren't powerful and useful, but to assume that capitalism can somehow assure moral behavior or character, that's just a pipe dream.

He showed the words “chocolate cake” to a group of Americans and recorded their word associations. “Guilt” was the top response. If that strikes you as unexceptional, consider the response of French eaters to the same prompt: “celebration.

The other way that you democratize the food movement is through the public school system. If you can pay enough for the school lunch system so that it can actually be cooked and not just microwaved, so that these schools can buy local food, fresh food, because right now it's all frozen and processed, you will improve the health of the students, you will improve the health of the local economy, and you will have better performing students.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

Most of the time pests and disease are just nature's way of telling the farmer he's doing something wrong.