Eat foods made from ingredients that you can picture in their raw state or growing in nature.

Up until Prohibition, an apple grown in America was far less likely to be eaten than to wind up in a barrel of cider. ("Hard" cider is a twentieth-century term, redundant before then since virtually all cider was hard until modern refrigeration allowed people to keep sweet cider sweet.)

People who snack sometimes sometimes eat kind of thoughtlessly and end up eating a lot more. But in principle, it's a really good idea if you can exert the kind of discipline needed.

There's a lot of research that suggests that organic yields are close or superior to conventional yields depending on factors like climate. In a drought year an organic field of corn will yield more - considerably more - than a conventional field; organic fields hold moisture better so they don't need as much water. It simply isn't true that organic yields are lower than conventional yields.

It's very important to get out, to do reporting. It's also really interesting. I come at it as a journalist, and I think that's helped me, and I come at it as someone who sees nature wherever he looks, and that helps.

Don't ingest foods made in places where everyone is required to wear a surgical cap.

The food system is a very complex beast. There are people who are going to get their food at Wal-Mart or at Safeway; they're not going to the farmers' market. Those people need choices too.