The real food is not being advertised.

Food is not just fuel. Food is about family, food is about community, food is about identity. And we nourish all those things when we eat well.

Animals die even if you eat vegetables. That is the nature of farming. There is a certain sacrifice involved.

At home I serve the kind of food I know the story behind.

Don't eat anything your great-grandmother wouldn't recognize as food. Don't eat anything with more than five ingredients, or ingredients you can't pronounce.

We're always projecting our moral categories on things. I think that's inevitable. But capitalism places no particular value on morality. Morality in the market is enforced by contract and regulation and law, because morality is understood to be in conflict with the motive force of greed and accumulation.

Avoid foods you see advertised on television.