Every major food company now has an organic division. There's more capital going into organic agriculture than ever before.

My hope is that if people have the knowledge, and if they actually see where their food comes from and have access to the information, they will make better ethical choices.

Half of all broccoli grown commercially in America today is a single variety- Marathon- notable for it's high yield. The overwhelming majority of the chickens raised for meat in America are the same hybrid, the Cornish cross; more than 99 percent of turkeys are the Broad-Breasted Whites.

Don't eat anything your great-grandmother wouldn't recognize as food. Don't eat anything with more than five ingredients, or ingredients you can't pronounce.

For though we may be the Earth's gardeners, we are also its weeds. And we won't get anywhere until we come to terms with this crucial ambiguity about our role - that we are at once the problem and the only possible solution to the problem.

Okinawa, one of the longest-lived and healthiest populations in the world, practice a principle they call hara hachi bu: Eat until you are 80 percent full.

The ninety-nine cent price of a fast-food hamburger simply doesn't take account of that meal's true cost--to soil, oil, public health, the public purse, etc., costs which are never charged directly to the consumer but, indirectly and invisibly, to the taxpayer (in the form of subsidies), the health care system (in the form of food-borne illnesses and obesity), and the environment (in the form of pollution), not to mention the welfare of the workers in the feedlot and the slaughterhouse and the welfare of the animals themselves.