I made the unexpected but happy discovery that the answer to several of the questions that most occupied me was in fact one and the same: Cook.

Perhaps more than any other, the food industry is very sensitive to consumer demand.

The first step towards solving the omnivore's dilemma is knowledge: eating with full consciousness. When that happens, I have a lot of confidence that people will make good choices.

Most important thing about your diet is who cooks it, a human or a corporation.

Rule No. 12: shop the peripheries of the supermarket and stay out of the middle.

What an extraordinary achievement for a civilization: to have developed the one diet that reliably makes its people sick!

Don't eat any foods you've ever seen advertised on television.