The energy I was sensing in audiences was political energy, as much as anything else.

The other way that you democratize the food movement is through the public school system. If you can pay enough for the school lunch system so that it can actually be cooked and not just microwaved, so that these schools can buy local food, fresh food, because right now it's all frozen and processed, you will improve the health of the students, you will improve the health of the local economy, and you will have better performing students.

For a product to carry a health claim on its package, it must first have a package, so right off the bat it's more likely to be processed rather than a whole food.

There’s an assumption that if someone writes in the first person it’s self-indulgent and self-regarding. I just look at it as a tool to understand the world and my experience in it. It’s not a tool to understand myself.

Rule No.37 The whiter the bread, the sooner you’ll be dead.

People forget that eating represents their most profound engagement with the natural world. Through agriculture is how we change the world, more than anything else we do.

If it came from a plant, eat it; if it was made in a plant, don't.