The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.

The company without a strategy is willing to try anything.

You can't be all things to all people.

There's a fundamental distinction between strategy and operational effectiveness.

Strategy is choice. Strategy means saying no to certain kinds of things.

The underlying principles of strategy are enduring, regardless of technology or the pace of change.

If all you're trying to do is essentially the same thing as your rivals, then it's unlikely that you'll be very successful.