The purpose of the corporation must be redefined as creating shared value, not just profit per se. This will drive the next wave of innovation and productivity growth in the global economy.

The company without a strategy is willing to try anything.

Apple does all of its research and development in America. It has all these brilliant people sitting in Silicon Valley. But until recently, Apple made nothing in America. Zero. And the jobs that were accessible to a good, well-trained worker that knew how to do welding or assembly, none of those jobs had stayed in America. We don't have the workforce.

Strategy is about setting yourself apart from the competition. It's not a matter of being better at what you do - it's a matter of being different at what you do.

There's a fundamental distinction between strategy and operational effectiveness.

The U.S. is facing a structural competitiveness problem that is leading to the weakest economy we have seen in generations.

A target should go with every goal. A target is the value that defines success.