For storytelling purposes, there has to be conflict, but that doesn't mean the people have to be mean. I've never liked mean-spirited comedy.
Michael SchurI would far rather add a character who generates strong feelings than someone who just kind of floats along, generating medium-warmth smiles of gentle affirmation.
Michael SchurAll of comedy at some level is trial-and-error, whether it's a stand-up trying out jokes or a comedy show trying stories.
Michael SchurI think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
Michael SchurMy main qualm about TV criticism has been when people review TV the way they review movies. They watch the pilot, and write a definitive review of the show. The obvious analogy is that you don't read the first eight pages of a book and then talk about whether the book works or not. People want so desperately in this day and age to declare something thumbs-up or thumbs-down that they declare it immediately.
Michael Schur