In a weird way, it's not different from any other kind of joke-telling. You make those calculations about jokes about celebrities: is this a fair hit or not? The stakes were higher because the whole world was crumbling around us, but in terms of joke-telling, it's all about feel.
Michael SchurI think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
Michael SchurYou should be nice to people because it's better to be nice to people than mean to people, not because you think there's something in it for you.
Michael Schur