I think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
Michael SchurDespite the insanity of using whether you would want to have a beer with someone as a legitimate reason for voting for or against them, I always felt that is indicative of a massive problem in politics: It matters as much what your personality is as how smart you are or how good you are at your job. That is a huge, huge problem. A lot of people who are very smart or very good at their jobs are not people I would want to ever have a beer with - but I would want them making massive policy decisions with huge implications for the future of the planet.
Michael SchurThere's going to be a lot of people that don't like you, and there's nothing you can do about it. Instead of trying to win them over one by one, you need to do things that are getting huge swaths of votes [in the elections].
Michael SchurI stopped using Twitter for a while just because I got sick of it and I started using it again, but I don't check the "mentions."
Michael Schur