I think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
Michael SchurThere's going to be a lot of people that don't like you, and there's nothing you can do about it. Instead of trying to win them over one by one, you need to do things that are getting huge swaths of votes [in the elections].
Michael SchurYou should be nice to people because it's better to be nice to people than mean to people, not because you think there's something in it for you.
Michael SchurYou can't just sit around in leopard-print slippers and drink champagne all day and think everything's gonna work out somehow.
Michael SchurMy main qualm about TV criticism has been when people review TV the way they review movies. They watch the pilot, and write a definitive review of the show. The obvious analogy is that you don't read the first eight pages of a book and then talk about whether the book works or not. People want so desperately in this day and age to declare something thumbs-up or thumbs-down that they declare it immediately.
Michael Schur