I think that that the main problem with a lot of social media stuff in terms of ratings is it's a very skewed motivation.
Michael SchurYou can't achieve anything entirely by yourself. There's a support system that is a basic requirement of human existence. To be happy and successful on earth, you just have to have people that you rely on.
Michael SchurI think if you're too concerned with being cool or hip or liked, you can't really make good TV because sincerity and coolness are opposites.
Michael Schur