A thoroughly socialized person is one who desires only the rewards that others around him have agreed he should long for - rewards often grafted onto genetically programmed desires.A person who cannot override genetic instructions when necessary is always vulnerable..The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers.
Mihaly CsikszentmihalyiIf you are interested in something, you will focus on it, and if you focus attention on anything, it is likely that you will become interested in it. Many of the things we find interesting are not so by nature, but because we took the trouble of paying attention to them.
Mihaly CsikszentmihalyiThere will be no good business unless the majority comes to agree that we should demand more from business than large quarterly returns.
Mihaly Csikszentmihalyi