Optimal experience is thus something that we make happen.

A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.

What I "discovered" was that happiness is not something that happens. It is not the result of good fortune or random chance. It is not something that money can buy or power command. It does not depend on outside events, but, rather, on how we interpret them. Happiness, in fact, is a condition that must be prepared for, cultivated, and defended privately by each person. People who learn to control inner experience will be able to determine the quality of their lives, which is as close as any of us can come to being happy.

Without respect, the subtle alchemy that binds an organization or that serves as the impetus for a business transaction would dissolve into mutual suspicion and hostility.

It is when we act freely, for the sake of the action itself rather than for ulterior motives, that we learn to become more than what we were. When we choose a goal and invest ourselves in it to the limits of concentration, whatever we do will be enjoyable. And once we have tasted this joy, we will redouble our efforts to taste it again. This is the way the self grows.

Participate as fully as possibly in the world around you.

The mood state Americans are in, on average, when watching television is mildly depressed.