Most of us become so rigidly fixed in the ruts carved out by genetic programming and social conditioning that we ignore the options of choosing any other course of action. Living exclusively by genetic and social instructions is fine as long as everything goes well. But the moment bioloical or social goals are frustrated- which in the long run is inevitable - a person must formulate new goals, and create a new flow activity for himself, or else he will always waste his energies in inner turmoil.

Why is it that, despite having achieved previously undreamed-of miracles of progress, we seem more helpless in facing life than our less privileged ancestors were? The answer seems clear: while humankind collectively has increased its material powers a thousandfold, it has not advanced very far in terms of improving the content of experience.

Without the capacity to provide its own information, the mind drifts into randomness.

If a leader demonstrates that his purpose is noble, that the work will enable people to connect with something large - more permanent than their material existence - people will give the best of themselves to the enterprise

If you are interested in something, you will focus on it, and if you focus attention on anything, it is likely that you will become interested in it. Many of the things we find interesting are not so by nature, but because we took the trouble of paying attention to them.

Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one What counts is whether the novelty he or she produces is accepted for inclusion in the domain.

Today many American corporations spend a great deal of money and time trying to increase the originality of their employees, hoping thereby to get a competitive edge in the marketplace. But such programs make no difference unless management also learns to recognize the valuable ideas among the many novel ones, and then finds ways of implementing them.