What does this contradictory pattern mean?one conclusion seems inevitable: when it comes to work, people do not heed the evidence of their senses. They disregard the quality of immediate experience, and base their motivation instead on the strongly rooted cultural stereotype of what work is supposed to be like. They think of it as an imposition, a constraint, an infringement of their freedom, and therefore something to be avoided as much as possible.

A thoroughly socialized person is one who desires only the rewards that others around him have agreed he should long for - rewards often grafted onto genetically programmed desires.A person who cannot override genetic instructions when necessary is always vulnerable..The solution is to gradually become free of societal rewards and learn how to substitute for them rewards that are under one's own powers.

Whether we like it or not, each of us is constrained by limits on what we can do and feel. To ignore these limits leads to denial and eventually to failure. To achieve excellence, we must first understand the reality of the everyday, with all its demands

It is how we choose what we do, and how we approach it, that will determine whether the sum of our days adds up to a formless blur, or to something resembling a work of art.

If an enterprise does not aspire to be the best of its kind, it will attract second-rate employees, and it will be soon forgotten.

When people restrain themselves out of fear, their lives are by necessity diminished. They become rigid and defensive, and their self stops growing.

People enter Web sites hoping to be led somewhere, hoping for a payoff.