A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.

Participate as fully as possibly in the world around you.

Even without success, creative persons find joy in a job well done. Learning for its own sake is rewarding.

Why is it that, despite having achieved previously undreamed-of miracles of progress, we seem more helpless in facing life than our less privileged ancestors were? The answer seems clear: while humankind collectively has increased its material powers a thousandfold, it has not advanced very far in terms of improving the content of experience.

The rules themselves are clear enough, and within everyone’s reach. But many forces, both within ourselves and in the environment, stand in the way. It is a little like trying to lose weight: everyone knows what it takes, everyone wants to do it, yet it is next to impossible for so many.

As long as we respond predictably to what feels good and what feels bad, it is easy for others to exploit our preferences for their own ends.

Good design is a visual statement that maximizes the life goals of the people in a given culture (or, more realistically, the goals of a certain subset of people in the culture) that draws on a shared symbolic expression for the ordering of such goals.