A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.

To gain control over the quality of experience, one needs to learn how to build enjoyment into what happens day in, day out.

Since the purpose of business is to satisfy existing desires, or stimulate new ones, if everyone were genuinely happy, there would be no need for business any longer.

Those periods of struggling to overcome challenges are what people find to be the most enjoyable times.

Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing domain into a new one What counts is whether the novelty he or she produces is accepted for inclusion in the domain.

A Web site that promotes flow is like a gourmet meal. You start off with the appetizers, move on to the salads and entrees, and build toward dessert. Unfortunately, most sites are built like a cafeteria. You pick whatever you want. That sounds good at first, but soon it doesn't matter what you choose to do. Everything is bland and the same.

To know oneself is the first step toward making flow a part of one's entire life. But just as there is no free lunch in the material economy, nothing comes free in the psychic one. If one is not willing to invest psychic energy in the internal reality of consciousness, and instead squanders it in chasing external rewards, one loses mastery of one's life, and ends up becoming a puppet of circumstances.