A business is successful to the extent that it provides a product or service that contributes to happiness in all of its forms.

Problems are solved only when we devote a great deal of attention to them and in a creative way...to have a good life, it is not enough to remove what is wrong with it. We also need a positive goal, otherwise why keep going? Creativity is one answer to that question - It provides one of the most exciting models for living.

Some individuals have developed such strong internal standards that they no longer need the opinion of others to judge whether they have performed a task well or not. The ability to give objective feedback to oneself is in fact the mark of the expert.

The task is to learn how to enjoy everyday life without diminishing other people's chances to enjoy theirs.

People without an internalized symbolic system can all too easily become captives of the media.

Whatever the dictates of fashion, it seems that those who take the trouble to gain mastery over what happens in consciousness do lead a happier life.

To overcome the anxieties and depressions of contemporary life, individuals must become independent of the social environment to the degree that they no longer respond exclusively in terms of its rewards and punishments. To achieve such autonomy, a person has to learn to provide rewards to herself. She has to develop the ability to find enjoyment and purpose regardless of external circumstances.