There always has been a mystique and a romance about aviation, but in terms of the principles involved of satisfying your customer there's no difference between selling airlines seats and chocolate bars.
I think there's an audience for The Wombles at almost all levels. We thought it was going to be confined to people in their late twenties, early thirties, who remembered it from before - they were maybe 10 or 12 in the Seventies when it was happening.