A magazine is so much more beautiful than what's online.

The iPad is a superior consumption device for material on the Web.

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

Ever since I first used a computer in the early '80s, I've thought of it as a fundamentally new medium for the dissemination of ideas which can transform people's lives and the society we live in.

I.B.M. was my college education, effectively. They were very good at teaching you management.

What drives me? Surrounding myself with amazing talent to craft a breakthrough product which can be used by millions of people to change the world.