Even in the face of massive competition, don't think about the competition. Just think about the customer.

Today, when you combine the web with the iPad, you have the most advanced medium for human thought and communication ever created.

I.B.M. was my college education, effectively. They were very good at teaching you management.

My parents were entrepreneurs. They ran a small ad agency in upstate New York.

Even in the face of massive competition, don't think about the competition. Just think about the customer.

The iPad is a superior consumption device for material on the Web.

Even in the face of massive competition, don't think about the competition. Literally don't think about them. Every time you're in a meeting and you're tempted to talk about a competitor, replace that thought with one about user feedback or surveys. Just think about the customer.