There's some movies I watch, they're kind of like my anti-anxiety pill, my anti-depressant pill. I watch them at least once or twice a month probably. And I never stop learning from them as a filmmaker.

People ask 'How does doing a film compare to doing an ad?' Well, when you're doing a commercial you don't have to sell tickets. You have a captured audience. Which is actually completely rare and great; it gives you a lot of freedom. When you make a film, you have to do advertisements for the film.

Over and over again, I'm trying to express or communicate these big and small struggles to the world, and really to myself.

Life is too short for a half-rack.

It's funny now how much we look at - whatever you want to call it: art, design, culture stuff, film - online, and how in the online world, you're instantly global.

I would hate to think I'm promoting sadness as an aesthetic. But I grew up in not just a family but a town and a culture where sadness is something you're taught to feel shame about. You end up chronically desiring what can be a very sentimental idea of love and connection. A lot of my work has been about trying to make a space for sadness.

I'm not a craftsman of graphics or art or film. I'm more of an idea generator and manufacturer.