I had been reading a lot of J.G. Ballard in the 90's and was fascinated by the idea of the vapid consumer society, the erotic charge of modern life, where the consumerist things we are coveting are just another form of destroying oneself - a modern world of uncertainty, where lost souls are trying to grab onto something for sense of contentment.

I'll always remember Jean Paul Gaultier, who did a project based on Madonnas, remarking on the images, "Yours are much better." Gaultier is really smart, so it's good getting a compliment from him!

I suppose I like to set myself projects that are tight, focused, and then challenge myself with how broad I can go within that limited aspect. I think to Helmut Newton and film director, Federico Fellini - the added level of eroticism, the arousing message - and how it was possible for them to keep their signatures over so many years.

When I look at the women, it's from a male gaze of being fascinated, because beyond my mother, I've been around notorious women all of my life, and then, secondly, when I look at women and try and create fictional stories around them.

I like the drawings. And as a photography fan myself, I would look at Helmut Newton or Irving Penn and like to see the initial notes or drawings, to see where the ideas grew from. Also my sketches are key to my work because I came to realise early on that by doing drawings, I could formulate a plan of what I was thinking of - I could take control and direct the work.

It's amazing how if you turn up at a studio without an idea, a picture will take itself from momentum, and you quickly can lose control.

I'm inspired heavily by film influences - David Lynch's Blue Velvet, Federico Fellini, Alfred Hitchcock, Pedro Almodóvar, and what I see in the cinema - so there is a linking, an interweaving between memory, cinema and contemporary life, which the women in my pictures encapsulate.