I did a series of dark, desperate women shoots, my exhibitions weren't being well received, and then 9/11 happened, and I said to myself, "Have I gone too far?" Now I look back and realize going out on a complete limb at the time was right - well, people seem to be really responding to my message now, anyhow!

It's amazing how if you turn up at a studio without an idea, a picture will take itself from momentum, and you quickly can lose control.

I'll always remember Jean Paul Gaultier, who did a project based on Madonnas, remarking on the images, "Yours are much better." Gaultier is really smart, so it's good getting a compliment from him!

I think the power of image is in mystery - I endlessly create mysteries, by way of this dystopian message, to initiate intrigue.

I had been reading a lot of J.G. Ballard in the 90's and was fascinated by the idea of the vapid consumer society, the erotic charge of modern life, where the consumerist things we are coveting are just another form of destroying oneself - a modern world of uncertainty, where lost souls are trying to grab onto something for sense of contentment.

When I look at the women, it's from a male gaze of being fascinated, because beyond my mother, I've been around notorious women all of my life, and then, secondly, when I look at women and try and create fictional stories around them.

I look at my women with a Shakespearean element too - the variant of emotions they are capable of - it's not all completely dour, there is a bit of humor in there too! I actually think the whole Shakespearean world is wrapped up in every human being, from beauty to destruction and everything in between.