I consider a merchant someone who has a certain intuition and instinct, and - very important - knows how to run a business, knows the numbers.
Millard DrexlerAnn Taylor - great name, great real estate, shitty business. Gap -great name, great real estate, declining business. J.Crew - Hellooo? Great name, better fashion image than the Gap.
Millard DrexlerPeople like consistency. Whether it's a store or a restaurant, they want to come in and see what you are famous for.
Millard DrexlerA merchant is someone who figures out how to select, how to smell, how to identify, how to feel, how to time, how to buy, how to sell, and how to hopefully have two plus two equal six.
Millard DrexlerI think the key to success is vision that adjusts on the way, but doesnโt at all falter. Itโs about not compromising and following your gut to a certain degree, based on knowledge, instinct, etc. And not listening to the naysayers.... You develop strength through adversity. You have to keep moving towards your goal through huge obstacles.
Millard Drexler